About Izamar

Makeup didn’t just become a passion-it found me, chose me, and became part of my purpose. Every time I create with makeup, I'm reminded that I walk in divine alignment, using my gift to inspire confidence, creativity and transformation in others. My love for beauty began when I was just 8 years old, playing with colors from my mother’s makeup bag. Even then, I saw more than pigments-I saw the ability to become, to express, to evolve. That deep belief in transformation is why the butterfly became the symbol of my brand: it’s a reminder that we are always becoming, always growing into the most radiant version of ourselves. When I turned 15 and was finally allowed to wear makeup, I began to explore boldly mixing products, creating new shades, and finding my own voice in beauty. In college, I launched my freelance makeup artistry business to support myself while pursuing a nursing degree. After graduating, I leaned into my passion as a beauty content creator, eventually earning recognition from NYX Cosmetics. But I knew I was destined for more. A few semesters in beauty school reignited the dream I had as a little girl-to build something of my own. During the COVID-19 pandemic, I took a leap of faith and launched Uniquely You Beauty with just one product: lashes. What began as a small dream quickly blossomed into a growing cosmetic brand rooted in authenticity.  Today, Uniquely You Beauty is more than a cosmetic brand-it's a movement. A celebration of the journey it takes for one to evolve and embrace divine identity and purpose.